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- 6 Key Questions to Guide International UX Research
Are you worried about how customers in other countries will react to your product or service? Not really sure who your international customers even are, or what they want and need? To find out, it might be time to pop outside the domestic market and con ...
Article - Liang Zhang, Pamela Walshe, Elizabeth Shelly - May 10, 2012 - 1 comment
- Focus Groups: A Practical Guide for Applied Research
Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn fr ...
Resource - Richard A. Krueger, Mary Anne Casey - May 08, 2012 - 0 comments
- Combining In-Person and Remote Research
In the early 90’s, Jakob Nielsen declared in-person user research as state of the art. “User testing with real users is the most fundamental usability method and is in some sense irreplaceable, since it provides direct information about how people u ...
Article - Sabina Idler - May 08, 2012 - 1 comment
- Usability Engineering
Written by the author of the best-selling HyperText & HyperMedia, this book is an excellent guide to the methods of usability engineering. The book provides the tools needed to avoid usability surprises and improve product qualit ...
Resource - Jakob Nielsen - May 08, 2012 - 0 comments
- Using Proto-Personas for Executive Alignment
When working in-house as a UX practitioner, one of the constant challenges is getting a seat at the leadership table. Without a VP or C-level champion who is specifically focused on UX, the alternative is often a proxy-champion such as the VP of Pro ...
Article - Jeff Gothelf - May 01, 2012 - 1 comment
- Creativity-based Research: The Process of Co-Designing with Users
The practice of co-design allows users to become an active part of the creative development of a product by interacting directly with design and research teams. It is grounded in the belief that all people are creative and that users, as exp ...
Article - Catalina Naranjo-Bock - April 24, 2012 - 0 comments
- Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic ...
Resource - Peter Morville, Louis Rosenfeld - March 27, 2012 - 0 comments
- Conversion Conference 2012 Recap
The 2012 Conversion Conference tour started in San Francisco on March 5–6 with the largest event attendance in its three-year history. Alongside Marketing Optimization Summit and Predictive Analytics World as part of Data Driven Business Week, Conve ...
Article - Jeremiah Lee Cohick - March 21, 2012 - 1 comment
- UX Reviews: Which one? How long?
Reviewing the websites and applications of clients and their competitors is big business for UX professionals. Expert evaluations , competitor reviews , and opportunity reviews provide key insights for clients, so choosing the right type o ...
Article - Frances Miller - March 12, 2012 - 2 comments
- Landing Page Optimization for More Profitable Experiences
Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...
Article - Chris Goward - March 02, 2012 - 7 comments